UBER has today announced that its Local Cab product is launching in south Cumbria.
Windermere and Kendal are the target areas which means Uber will be enabling passengers in both towns to book a trip with a local taxi company via the Uber app.
Following a successful pilot of Local Cab earlier this year, which saw launches in six towns and cities across the UK, Uber is now extending the service to other areas of the country.
Anyone opening the Uber app in either Windermere or Kendal will be presented with the Local Cab option, which connects them with local taxi firm Lakeside Taxis.
This is the first time that visitors will be able to book a trip via the Uber app.
In order to meet growing demand for trips and extend the use of its app beyond the 40 UK towns and cities in which it currently operates, Uber is looking to work with local operators.
Nigel Brett, Managing Director at Lakeside Taxis, said: “We’re proud to bring Local Cab to Windermere and Kendal. For anyone visiting Windermere or Kendal that already uses the Uber app, Local Cab will make it easy for them to book a ride with a local operator.”
EXAMPLE: Kendal Local Cab
Ash Kebriti, UK General Manager, Uber, said: “The Local Cab pilot has proved to be a success for local operators, riders and local economies.
"Local operators have seen increased demand for trips and are now actively recruiting new drivers, which is having a positive impact on the local economy.
"We are now excited to roll the product out to more towns and cities across the UK.”
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