A RETAILER has teamed up with a family run business to open a new concession that will give customers the opportunity to create authentic Indian dishes at home.
Booths has partnered with Rafi’s Spicebox, an award-winning, heritage family spice business to open a new concession at Booths Windermere which opens on February 10.
Customers will be able to choose from over 50 spice recipes which are hand-blended in store and can be tailored to their desired heat strength and taste preferences.
Matt Bruno, Booths’ retail development manager said: “Customers love having the expertise in our stores to help them confidently cook authentic dishes at home.
You can talk about what curries you prefer, and Rafi’s will help suggest what types match with what you plan to cook. Knowledge is so key; it really helps you try something new and expand your cooking repertoire and makes the most of what is in season.”
Kevin Fernandez, owner of Rafi’s Spicebox, added: ‘’Rafi’s and Booths are both family run businesses built on the promise of providing good food - we’re real foodies and can’t wait to share our passion for honest, hand-made healthy food with Booths customers.
“Not only can we help them choose the perfect spice blend, but we can guarantee that customers will leave with the knowledge and confidence to cook their own meals at home.”
“Alongside stocking a selection of premium brands from soft, doughy naan breads to tangy and moreish pickles and chutneys, we can also recommend how to introduce seasonal produce into their dishes, or even help with recommending the best meat or fish for a truly flavoursome combination.’’
The concession stand will launch in store on February 10 and customers will benefit from meal planning recommendations, regular in-store tasters, cooking demonstrations and recipe inspiration online and through seasonal recipe cards.
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