Lake District Estates, with a remarkable 75-year history, has become an integral part of Cumbria's tourism industry. Chairman Peter Hensman, at the age of 74, continues to play an active role in the business, drawing upon his deep knowledge of its rich heritage.

The company's roots trace back to the establishment of one of Kendal's first banks in 1788 by John Wakefield, an ancestor of Peter. Over the years, the Wakefield family acquired properties throughout the South Lakes region, and in 1938, Lake District Estates was founded by Peter's grandfather, Sir Wavell Wakefield. Sir Wavell, a renowned England rugby captain and war veteran, later purchased the Ullswater Navigation and Transit Company in 1954 and the Ravenglass & Eskdale Railway in 1960.

Lake District Estates expanded its presence in tourism during the 1950s by creating the Hill of Oaks caravan site on Windermere's shores. Today, the company boasts an impressive portfolio that includes the Ravenglass and Eskdale Railway, Ullswater Steamers, six holiday parks, a marina, and various rental properties, including Kendal's Premier Inn.

With 220 employees, Lake District Estates welcomes hundreds of thousands of visitors annually, contributing significantly to the region's tourism industry. Peter Hensman, a chartered accountant by trade, took on a more active role within the company in 2003 and became chairman in 2013. His responsibilities involve bridging the gap between the executive team, headed by CEO David Little, and the family members serving on the board.

The business faced challenges during the pandemic, particularly affecting the La'al Ratty and Ullswater Steamers' visitor numbers. Despite the difficulties, Lake District Estates remained operational and even accelerated its online pre-booking system, enabling better capacity planning for its attractions.

Looking ahead, Peter acknowledges the potential decrease in staycation trends this year but anticipates promise from the Indian tourist market due to strong UK connections. To raise the national park's profile, he aims to refocus on promoting its World Heritage Site status, emphasizing its exceptional qualities alongside renowned sites like the Taj Mahal and the Great Barrier Reef.

Lake District Estates continues its commitment to investment, allocating up to £2 million each year to enhance its attractions, accommodation, and sustainability. Future plans include expanding capacity and facilities at Clea Hall, renovating Waterfoot Park's mansion into self-catering properties, and refurbishing and managing the Ratty Arms pub in Ravenglass.

As Peter Hensman remains dedicated to improving Lake District Estates, he sees his role as a trustee of the family business, ensuring its continuous growth and passing it on to the next generation in an enhanced state. Beyond his professional involvement, Peter actively contributes to philanthropic endeavors and enjoys tending to his garden in Crosthwaite, near Kendal.

Lake District Estates stands as a testament to the enduring legacy of a family-owned business, intertwined with the beauty and history of the national park it proudly calls home.