A Cumbria based company have announced the appointment of a new commercial director.

Genesis Homes, a homebuilder, has appointed Brett Lilley to guide its commercial division during a period of business growth.

Mr Lilley, joining Genesis Homes from Story Homes where he was associate commercial director for the North West, brings with him more than two decades of experience in the industry.

His initial aim will be to review the company's commercial department, identify areas for improvement, and implement specialist coaching and mentoring programmes.

Such fresh approaches promise to foster the next generation of Genesis Homes' commercial staff.

Regarding his new appointment, Mr Lilley said: "I’m very excited to be joining Genesis Homes, which is a homebuilder really going places and making its mark in construction across the North West.

"There are certain geographical challenges that working in rural Cumbria brings but Genesis has already proved that there is a great amount of talent on the doorstep, which the company has developed through a programme of support and investment.

"Through my role as Commercial Director, I want to build on the great work already ongoing at Genesis Homes to make sure our staff are the best they can be, and putting into place more specialist coaching and mentoring programmes will help us achieve this and bring on the next generation of commercial staff.

"I am joining Genesis Homes at a really exciting period of its ambitious growth journey, and by appointing myself and Construction Director David Graziano, the business is investing in experience and expertise to reach these targets."

Mr Lilley's career began as a trainee quantity surveyor at Fairclough Homes, with stints following at Chelford Homes, Countryside Properties and Rowland Homes.

He shared: "I had a few interviews with other developers but when I met with Genesis’ Managing Director Nicky Gordon I could immediately see his passion, and it struck me how modern his approach to housebuilding was.

"Nicky has a clear mindset of what he wants the business to achieve and how he wants to achieve it, and it was his refreshing honesty and openness to try new procedures which aligned to my values.

"The first task is to review the commercial department from top to bottom and identify areas for improvement, but we’re really excited to be working together and pulling in the same direction to keep developing Genesis Homes’ excellent brand and reputation."

Genesis Homes, established in 2017 in Penrith, Cumbria, constructs high-specification homes across Cumbria and Lancashire.