FW Capital has appointed a new face to assist enterprises in Cumbria.

Joe O’Connor has been named the assistant investment executive and is tasked with providing financial assistance to businesses.

He will be focusing on bolstering regional companies using the £75 million NPIF II – FW Capital Debt Finance fund, part of the Northern Powerhouse Investment Fund II (NPIF II).

Finance of £100,000 up to £2 million is available to businesses located in the North of England.

Mr O’Connor, an experienced banker, brings more than 10 years of experience working with SMEs in relationship manager roles at HSBC.

He will be zooming in on Cumbria and Lancashire, identifying and supporting SMEs to achieve their growth ambitions by providing necessary funding.

Mr O’Connor said: "I’m looking forward to getting back on the road to meet and support businesses across Cumbria and Lancashire. I was born and raised in Cumbria so it’s great to be able to give back to this area and help drive growth using the NPIF II Fund."

Gary Guest, fund director at FW Capital, said: "Joe is a valuable addition to our team, bringing a wealth of experience which will help businesses across the region.

"He understands the obstacles faced by many businesses and in his new role will seek opportunities to use the Northern Powerhouse Investment Fund II to back the next generation of high-potential businesses in Cumbria and Lancashire.”

FW Capital was responsible for the successful delivery of the original £176 million NPIF Debt Finance Fund.